Comparative Social Policy -

Transitional Justice in East and Southeast Asia

Since the early 1970s, over forty countries have entered the process of liberalisation and democratisation. This wave has affected countries in Europe, Africa, America and Asia. Democratisation has not only brought about elected governments but has also triggered numerous debates on how to deal with human rights abuses committed by former authoritarian regimes. Different social and societal approaches have been taken to meet the growing request for transitional justice. This course looks at the various concepts and policy orientations adopted in a variety of newly established democracies with special focus on East and Southeast Asian states.

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Marketing in East Asia & International Marketing

Marketing certainly is one of the most powerful instruments in modern society. No matter where we go, we are bound to be confronted with its spheres. These two course modules incorporate many practical and contemporary marketing cases that help reinforce, assess and amplify key concepts of marketing theory. Marketing in East Asia and International Marketing highlight the major differences in markting approaches between Asia and other parts of the world.

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Consumer Behaviour in East Asia (Taiwan) and Services Marketing

Marketing attempts to influence the way consumers behave. The knowledge about comsumer behaviour is of  vital importance not only to the business world but also to average customers. Fundamental lack of such knowledge leads to lost business opportunities and less customer satisfaction. Consumer Behaviour in East Asia and Services Marketing help the reader to understand how consumers make buying decisions and how such decisions differ across different segments of society and cultures.

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Qualitative and Quantitative Research in Business and Social Studies

The quality of conducted research primarily depends on the appropriateness of the applied research methodology. Many students approach a course on social research with anxiety, because they tend to associate the course with mathematics and statistics, both being subjects they usually do not really like. This course tries to help students in a nonthreatening manner to understand what researchers do and why.

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Political Marketing in East Asia

Democratisation has not only brought about significant social, political and sometimes economic changes, but has also fundamentally changed the relationship between the people (the electorate) and the government (politicians). Consequently, elections have become a new domain for the marketing industry. This course deals with the development of political marketing in East Asia. It is the first of its kind available.

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Political Development in Postwar East Asia

At the end of the last century, a further wave of democratisation spread throughout the world and toppled numerous authoritarian leaders. In East Asia, the wave brought about fundamental political changes in Taiwan, South Korea and Mongolia. What has become of these new democracies? Is there a reverse wave in sight? How stable are these new democracies? In this course, I would like to address these questions and provide an insightful interpretation of the events that made headlines around the world.

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Taiwan's Political History

Taiwan has emerged as one of Asia's most stable democracies. Notwithstanding, comparatively little is known about Taiwan's contemporary political history. This course is the first of its kind available and thoroughly analyses all major events in Taiwan's recent political history.

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