Consumer Behaviour

in East Asia (Taiwan) and Services Marketing

Marketing attempts to influence the way consumers behave. The knowledge about comsumer behaviour is of  vital importance not only to the business world but also to average customers. Fundamental lack of such knowledge leads to lost business opportunities and less customer satisfaction. Consumer Behaviour in East Asia and Services Marketing help the reader to understand how consumers make buying decisions and how such decisions differ across different segments of society and cultures.

URL: http://consumer.fule.at

Email: consumer[at]fule.at