Marketing in East Asia & International Marketing

Marketing certainly is one of the most powerful instruments in modern society. No matter where we go, we are bound to be confronted with its spheres. These two course modules incorporate many practical and contemporary marketing cases that help reinforce, assess and amplify key concepts of marketing theory. Marketing in East Asia and International Marketing highlight the major differences in markting approaches between Asia and other parts of the world.

URL: http://marketing.fule.at

Email: marketing[at]fule.at