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Welcome to my site

Fule.at is my personal website. The domain name derives from my Chinese name. I have lived and worked in Taiwan, South Korea, Mongolia, Japan, Thailand, Singapore and Vietnam for over ten years. My research interests embrace Asian politics, society and economy. Currently, I am Associate Professor of International Trade at Overseas Chinese University (Taiwan).

About this site

My website should assist my students in obtaining a better understanding of East Asian marketing, politics and society. This academic year, I offer six online courses dealing with marketing and politics in East Asia. All courses offered reflect real-world situations and tend to be critcal of the over-simplified interpretations, usually found in textbooks and academic journals at institutions of higher education around the world.

Mongolian Election 2008

 

In June 2008, members of Mongolia's parliament were elected. I recorded and analyzed all of the over two hundred TV ads. Here are some of them. Click here for more. 


Highlights / Top Offers

Marketing in East Asia is one of my latest e-learning course modules designed to de-mystify East Asian business marketing techniques. It highlights the major differences in markting approaches between Asia and other parts of the world. The course incorporates many practical and contemporary marketing cases that help reinforce, assess and amplify key concepts of marketing theory.


Political Marketing in East Asia is the latest course module in my political sociology series. Democratisation has not only brought about significant social, political and sometimes economic changes, but has also fundamentally changed the relationship between the people (the electorate) and the government (politicians). Consequently, elections have become a new domain for the marketing industry. This course deals with the development of political marketing in East Asia. It is the first of its kind available.


Images of the World is my private collection of pictures I have taken while travelling around the world. The current collection takes you to Kyoto, Taipei, Bangkok, Ulan Bator, Saigon, Shanghai and Trieste. Recently, I have added images of political events, such as the Bangkok anti-government demonstrations and the 2008 Mongolian parliamentary election.











News:

 

[August 9-10, 2010]

Presenter, International Conference on Japan under the DPJ: Regime Shift and Regional Implications, organised by the Yuchengco Center, the Asian Political and International Studies Association (APISA) and De La Salle University, Manila, Philippines.

 

[July 2-3, 2010]

Trainer and advisor, Khmer Anti-Poverty Party Leadership Training, Lowell, MA, USA.

 

[June 2010]

Electoral campaign aide to Hsu Hsin-chu, candidate in the 2010 village representative election of Changhua County (Taiwan).

 

[May 23, 2010]

Open letter to Wang Jin-pyng, President of Legislative Yuan, regarding the ongoing negotiations between the Taiwanese and Chinese governments to arrive at an economic cooperation framework agreement.

 

[April 26, 2010]

Discussant and panel chair, International Conference on Corporate Social Responsibility, Overseas Chinese University, Taiwan.

 

[February 2010]

Research trip to Thailand: Observation of the current political development (Red Movement and court verdict on Thaksin)
 

Research trip to Cambodia: First contact with electoral campaign team of Daran Kravanh, candidate for prime minister of Cambodia.

 

[January 1, 2010]

Acceptance of invitation to become electoral campaign advisor to Daran Kravanh, candidate for prime minister of Cambodia.

 

[November 13, 2009]

Open letter to President Ma Ying-jeou regarding the state of democracy in Taiwan.

 

[November 12-13, 2009]

Presenter and panel chair, International Conference on Contemporary Issues in Taiwanese Innovation and Industrial Policy, Centre for East and Southeast Asian Studies, Lund University, Sweden. Power Point

 

[September 28, 2009]

Presenter, International Workshop on Democratic Transition, Political Culture and Social Change in Taiwan, Institute of East Asian Studies, University of Vienna, Austria.
Power Point

 

[August/September 2009]

Taiwan Summer School Program Coordinator

 

[May 21, 2009]

Open letter to President Ma Ying-jeou regarding the state of democracy in Taiwan.

 

[February 11, 2009]

Research trip to Thailand

 

[November 29, 2008]

Presenter, Prospects of Democracy in East Asia for the 21st Century: Issues, Threats, and Challenges, Asian Political and International Studies Association (Jakarta). (Full Paper)

 

[November 23, 2008]

Presenter, Annual Conference of the Taiwanese Political Science Association (Puli).


[November 7, 2008]

Presenter, Higher Education Forum Austria - Taiwan (Taipei). PowerPoint


[September 25, 2008]

Research trip to Thailand

 

[August 1, 2008]
Launch of my my personal website Fule.at.

 

[June 22, 2008]

Research trip to Mongolia.

 

[February 2, 2008]

Research trip to Thailand.

 

[January 13, 2008]

Reserach trip to South Korea

 

[December 13, 2007]
Discussant, 8th National Conference on Political Science and Public Administration (Bangkok).

 

[November 24, 2007]

Presenter, International Symposium: The 20th Anniversary of the Lifting of Martial Law in Taiwan (Taipei).

 

[August 5, 2007]

Presenter, The 5th International Convention of Asia Scholars (Kuala Lumpur).

 

[May 17, 2007]

Research trip to Vietnam

 

[February 26, 2007]

Presenter, International Conference on the 228 Massacre, Human Rights and Transitional Justice (Taipei).

 

[January 20, 2007]

Research trip to Japan.

Bangkok September 2008

Anti-government demonstrations


Kyoto Hot Springs

By David Braden


(Commissioned by Chris for Phuong, June 2008)